Marketing all things tasteful
Marketing all things tasteful
AW Enterprises is a Dubai-based boutique agency and one-stop shop for F&B marketing. We help restaurants boost footfall and brand awareness in an over-competitive market.
Your brand, our business
At AW Enterprises, we bring over a decade of hands-on experience in Dubai’s F&B scene, with a proven track record of over 30 successful restaurant openings. From concept creation and branding to strategy, PR, digital marketing, social media, and content production, we offer end-to-end solutions tailored to the hospitality industry. Whether you're launching a new venue or looking to elevate an existing one, we are your creative and strategic partner - dedicated to building brands that thrive.
What we do
Back to basics. Dubai is an over - competitive market, with numerous restaurants opening every month, and a lot closing as well. In this thriving and glamourous city, finding a marketing agency is easy. Finding the right one? Now that’s another story. We pride ourselves in our ethics and have a great track record with our clients simply because we don’t over - promise and we don’t under - deliver.
- Brand concept development
- Naming & brand storytelling
- Visual identity creation
- Tone of voice & messaging
- Brand audits & repositioning
- Brand guidelines manual
- Go to market strategy
- Launch & activation planning
- Compettive benchmarking
- Customer journey mapping
- Multi channel marketing roadmaps
- Revenue growth planning
- Press releases writing & distribution
- Media list curation
- Event PR and brand launches
- Influcencer engagement & seeding
- Press kit creation
- Crisis communication report
- Social media content calendars
- Copywritting & storytelling
- Influencer & UGC campaigns
- Reels & video production
- Platform growth strategies
- Digital marketing
- Website design & development
- UI/UX design
- Menu & packaging design
- Digital brochures & presentations
- Motion graphics & animations
- Photography art direction
Anne Wencélius
Founder, AW Enterprises | CMO, Holdmar
Anne Wencélius is the Founder of AW Enterprises and Chief Marketing Officer of Holdmar. With a global upbringing—born in Africa, raised in the U.S., and educated in Paris—she brings cultural fluency and strategic insight to hospitality branding. She holds degrees from the Sorbonne and Vatel Paris.
Anne’s career began alongside Michelin-starred chefs such as Alain Ducasse and Jacques & Laurent Pourcel in Paris, before continuing on the French Riviera with Alain Llorca and the Raimbault family. These formative years instilled a deep understanding of culinary excellence and brand storytelling.
After relocating to Dubai, she held leadership roles with La Cantine du Faubourg, Roberto’s, and Tetra Hospitality, where she led marketing for The Ritz-Carlton DIFC and others. At Nakheel Hospitality, she oversaw strategy for 18 restaurants, shaping her expertise in large-scale brand development.
Through AW Enterprises, her boutique consultancy, Anne has launched and scaled over 30 brands in the UAE and played a key role with historic client 99 Sushi Bar & Restaurant, in Dubai, Abu Dhabi, Spain, Rabat, Monaco and more, coming soon.
Today, as CMO of Holdmar, she continues to shape ambitious F&B ventures across the GCC and beyond. In 2024, she was named to Caterer Middle East’s “Top 30 F&B PR Power List.”
.webp)
There is no "i" in team
Our dedicated professionals bridge the gap between your operations and your guests, developing new ideas to push your restaurant to the next level.
Trusted by
As featured in
F&B PR Power List 2023: The public relations firms you need to know
F&B PR Power List 2023: The public relations firms you need to know
The PR firms specialising in F&B that you need to know in 2024
